Identity – DEFINE WHO YOU ARE
Your brand identity is the icon of your product. It is the badge that represents the brand and the relationship with the consumer.
Strong corporate branding is essential because it subconsciously shapes consumers’ feelings about an organisation and its services or products. From the moment consumers interact with the identity, their feelings about an organisation’s service or product are subconsciously reinforced.
Your Identity starts with the creation of a recognisable logo that represents the quality and values of your organisations; however, that’s only one piece among many that make up a strong corporate identity. A strong visual identity conveys an organisation’s personality and values – and it extends into every marketing medium and tactic.
Like snowflakes and fingerprints, no two brands are the same. We listen to our clients, research markets, engineer strategies, compose tuneful words, and craft arresting design. There is no formula: there is only a process graced with effort, knowledge, experience, emotion, and the unexpected. We retain a singular magic that strives to delight and intrigue.
Or at least that’s how we like to think about it. One brand at a time.
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